The platform is rolling out a fresh option that permits them to cut down on the amount of AI-made videos appearing in their feeds. This step comes as the service revealed that it currently hosts more than 1 billion content made with AI.
Pilot Phase and Launch
This change is being tested over the coming weeks before a full-scale rollout. This advancement comes amid a surge in content created by AI, spurred by new video-generation tools.
AI Proliferation Online
Studies have shown that almost one in 10 of the quickest rising channels on a popular video site primarily display AI-generated videos. A large amount of this material is considered mass-produced AI material, a label for substandard, bulk-generated content that is typically nonsensical or dreamlike.
“We know from our community that many people appreciate content made with AI tools, including computer-generated images to educational videos, and we want to give people the ability to adjust the amount of that, based on their own likes,” said a company executive.
AI on the Platform
TikTok shared that there are currently over a billion videos on its service tagged as AI-generated. Collectively, in excess of 100 mn videos are submitted to the service each day, making AI-generated material a minor portion of its complete catalog.
How to Adjust Settings
Users will be able to reduce or increase the amount of artificial media they view by accessing the content preference feature in the platform and selecting “AI-generated content”. Further subjects that can already be adjusted under the setting encompass politics, style, cosmetics, and choreography.
AI Disclosure Rules
TikTok’s rules require users to identify “realistic” artificially created content, and it prohibits dangerous fake videos of celebrities or crisis events. Any believable artificial content that is not labeled can be taken down under its community policies.
In addition, the service will now add an “AI-made” label to content produced via its built-in AI features, or flagged by an cross-platform project for spotting content made by AI. This step is aimed to help prevent users from seeking to bypass the disclosure requirement.
Educational Initiatives
The company is also establishing a $2m awareness program for experts and groups to produce educational content about ethical AI use. This initiative will benefit educational bodies focused on educating coding and technology.
Platform Protection
TikTok has justified its content review process, amid discussion over intentions to make redundant a large number of content moderators in the UK. It is set to cut a significant number of roles in its content moderation team in London, with trade unions and digital protection specialists raising concerns that staff are being displaced by automated systems.
A senior executive stated that staff-based oversight would still have a role, but artificial intelligence can safeguard staff by removing the most harmful content before it gets reviewed by staff. The company reported a significant reduction in disturbing and violent content reviewed by content reviewers over the previous year due to reliance on its machine learning processes.
We believe it is crucial to combine staff and AI to ensure user safety,” she said. “We’ll have staff as part of that process, but we also think it’s extremely critical to reduce exposure to harmful content as rapidly, which is the area in which a extensive automated help is proving valuable work at speed.”
